A few years ago, there was a memorable advertisement for Jack Daniel’s Tennessee Whiskey; a close-up shot of a pair of earth-ridden, hard-working hands. Shrewdly, the marketing types had used this bucolic image as a representation of Jack’s rich, full, stomach-melting flavour, yet ultimately, it also encapsulated the aesthetic of those good ol’ boys of Southern USA – where men are tough, men are men, and men can be men together… To put an end to this lackadaisical deconstructionism (Take [...]
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